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GroupKESA2017/Kesäopinnot
Study unitVVV137 Branding, 5.00 ECTS credits, 133 h
School of Business and Culture, summer studies
Opinnot
ImplementationPerustoteutus/16001
UnitRantavitikka (Jokiväylä 11) Rovaniemi
Time of implementationSummer/2016-2017
Responsible teacherKonttaniemi Annika
Other teachers
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates30.05.2017 - 31.07.2017
Minimum number of participants  
Maximum number of participants 40 
Enrolment period15.03.2017 - 15.04.2017
Implementation method Virtual studies
Virtuality 5 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki) 1.6, 6.6, 7.6, 8.6, 13.6, 16.6 at 17-19
Description language English 
Objectives

In this course you will learn brand building from the bottom up. Course is suitable for all kinds of studies and excellent for the entrepreneurial-minded.You will get to practice brand building in an online assignment.The course also covers how to use social media tools for branding purposes.

 
Assessment criteria

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Pedagogical arrangements

On-line course with on-line assignments and ILinc lectures.

Peer rviewing and group conversations on Facebook.

In-class guest speakers who work with brand.

Material

In Moodle

Content

In this course you will learn brand building from the bottom up. Course is suitable for students from different fields of expertise and excellent for the entrepreneurial-minded. You will get to practice brand building in an online assignment. Course includes tutorial in English for using Wordpress.Course includes using social media tools for building a brand.

Assessment

0-5

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