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GroupR801D14S/Tourism
Study unitR801D25A Developing Destination Experience, 5.00 ECTS credits, 133 h
Responsible Destination Management
PROFESSIONAL STUDIES
ImplementationPerustoteutus/17002
UnitMTI (Viirinkankaantie 1) Rovaniemi
Time of implementationAutumn1/2017-2018
Responsible teacherTekoniemi-Selkälä Teija
Other teachersKähkönen Outi
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.09.2017 - 31.10.2017
Minimum number of participants  
Maximum number of participants 50 
Enrolment period15.04.2017 - 15.05.2017
Implementation method
Virtuality 1 ECTS credits
R&D integration 2 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

The study unit is organised in co-operation between the Lapland UAS and the University of Lapland as joint studies of Multidimensional Tourism Institute (MTI). Pedagogical arrangements are based on multi-method approach. Contact lessons incl. lectures, seminars, workshops visiting lecturers from tourism industry; 40 hours. There is a small-scale commission / development task from the tourism industry integrated into the study unit.

Several learning exercises and exam 90 h.

Material

Learning material is introduces in the beginning of the study unit

Content

Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations give students a holistic view of the success factors and challenges of destination management.

After completion of the study unit the student is able to

  • describe and explain the concepts discussed in the destination marketing and management literature
  • critically evaluate the multiple forms of understanding and conceptualizing destinations
  • distinguish the success factors and challenges of tourism destination
  • critically analyse the principles for promoting the competitiveness and sustainability of tourism destinations
  • evaluate the role of strategy in developing and managing destinations

Contents

  • Competitive Destination management (e.g. IQM, EDEN)
  • Destination branding and marketing
  • Destination experience
  • Multi-stakeholder processes
  • Public-Private Partnerships (PPP)
  • Destination management strategies
  • Safety and risk management
  • Foresight in destinations
  • Destination development: success factors and challenges

Assessment

Excellent (5)

- Student has an excellent command of developing destinations experiences relatedrelated knowledge and is able to apply it fully in practical learning exercises. Student participates in the lectures actively and shows analytical, reflective and critical approach in all his/her activities. The exam is passed and all the assignments are performed according to instructions.

Good (3-4)

- Student has a good command of developing destinations experiences related knowledge and is able to apply it mostly in practical learning exercises. Student participates in the lectures quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The exam is passed, and all the assignments are performed mostly according to instructions.

Satisfactory (1-2)

- Student has a satisfactory command of developing destinations experiences related knowledge and is able to apply it only partly or not at all in practical learning exercises. Student participates in the lectures seldom and shows very little or no analytical, reflective and critical approach in of his/her activities. The exam is passed but the assignments are not fully performed according to instructions.

Failed (0) -

- Student has not participated in the compulsory contact sessions and has failed to perform the exam and/or one or more assignments according to instructions.

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