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GroupR81D15S/Tourism
Study unitR801D19B Marketing and Selling Tourism Services, 10.00 ECTS credits, 267 h
Tourism Service Design, Marketing and Sales
PROFESSIONAL STUDIES
ImplementationPerustoteutus/16001
UnitMTI (Viirinkankaantie 1) Rovaniemi
Time of implementationSpring1/2016-2017, Spring2/2016-2017
Responsible teacherPaloniemi Petra
Other teachersHanni-Vaara Päivi, Kähkönen Outi
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.01.2017 - 29.05.2017
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2016 - 30.09.2016
Implementation method
Virtuality 3 ECTS credits
R&D integration 8 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

The study unit is integrated to study unit eCommerce.

Our pedagogical approach includes various pedagogical methods, such as tutorials, lectures, practical projects, case studies, seminars and workshops, company visits and learning assignments (e.g. workshop, project reports, business model analysis) and/or exam. The specified timetable of the learning process of 16 weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria.

Depending on the cooperation partners the development task and/or problem may vary on yearly basis.

Material

in Moodle

Content

The student is familiar with the service-dominant logic marketing approach based on co-creation of customer value. The student knows the significance of profitable and effective marketing and sales in international tourism business and as well the spectrum and impacts of different sales and marketing channels. The student recognises the opportunities and challenges of re/dis-intermediation. The student applies latest market trends and contemporary consumer behaviour patterns in selling tourism services. The student knows the main principals and tools of integrated marketing communication and customer relationship management (CRM) and to utilizes related technology in practice.

  • the service-dominant logic marketing approach

  • latest market trends and contemporary consumer patterns among different target groups

  • marketing and selling operations in tourism related SMEs

  • marketing and sales channels and related actors in international markets

  • managing contemporary marketing communication

  • managing customer relationships both B-to-C and B-to-B perspectives

Assessment

Excellent skills

The student has profound knowledge of contemporary tourism marketing and selling operations for different target groups from SME perspective. The student recognises the opportunities and challenges of re-/dis-intermediation and is able to make the most suitable choices for marketing and sales channels by taking into consideration the changing operating environments. S/he knows the main principals for marketing communication and for customer relationships management and is able to manage those in practise by utilising various tools and related technology. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments during the study unit are performed according to the instructions.

Good skills

The student has good knowledge of contemporary tourism marketing and selling operations for different target groups from SME perspective. The student recognises the opportunities and challenges of re-/dis-intermediation and is able to make suitable choices for marketing and sales channels by taking into consideration the changing operating environments. S/he knows the main principals for marketing communication and for customer relationships management and is able to manage those in practise by utilising some tools and related technology. The student participates in the contact lessons quite actively and shows a fairly analytical and reflective approach in his/her activities. Assignments during the study unit are mostly performed according to the instructions.

Satisfactory skills

The student has some knowledge of contemporary tourism marketing and selling operations for different target groups from SME perspective. The student recognises somehow the opportunities and challenges of re-/dis-intermediation and is able to make some choices for marketing and sales channels. He/she knows somehow the main principals for marketing communication and for customer relationships management and is able to manage those in practise at satisfactory level by utilising some tools and related technology. The student participates in the contact lessons. Assignments during the study unit are mostly performed according to the instructions.

Fail

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

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