Lectures and workshops. Students' individual work and independent information search.
Czinkota-Ronkainen: International Marketing 2013 or more recent. International Edition. Several sources in ebrary and the Internet, Handouts in Moodle.
The students know the theory of international business and trade and the special features of practical export and import operations. The students are familiar with different market areas and their business practices, documents and cultures. They know the significance of international business to Finland's foreign trade. The students are able to carry out international business projects using the possibilities offered by the internet for example. They are familiar with a chosen international market area and have made an establisment plan in the area.
hyväksyn tietojen siirron