SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

 In English 
RyhmäR31L15S/Liiketalouden koulutus (Rovaniemi)
OpintojaksoR301L45A International Marketing Management, 5.00 op, 133 h
International Marketing
AMMATTIOPINNOT
ToteutusPerustoteutus/16001
Toimipiste
ToteutusajankohtaKevät1/2016-2017, Kevät2/2016-2017
VastuuopettajaKivirinta Outi
Muut opettajat
Toteutuksen tilaPäättynyt

Kuvauksen tila Valmis
  
Opetuskieli englanti
Alkamis- ja päättymispvm01.01.2017 - 29.05.2017
Osallistujia min.  
Osallistujia max.  
Ilmoittautumisaika01.09.2016 - 30.09.2016
Toteutustapa
Virtuaaliosuus 2 op
T&k-integraatio 0 op
Tentin uusintapäivät
Koulutuksen aikataulu (www-linkki)
Kuvauksen kieli suomi 
Osaamistavoitteet ja teemat  
Arviointikriteerit  
Pedagogiset järjestelyt

Lecturers and workshops, indenpendent study and work, and a study assignment.

Materiaali

Handouts in Moodle

Czinkota & Ronkainen: International Marketing, 2013. International Edition.

Several other sources in ebrary and Literature

Sisältö

- Internationalization of a company

- Different forms of internationalization

- International marketing strategies

- Marketing in different competition, demand, business and cultural environments

Arviointi
Satisfactory (1-2)Good (3-4)Excellent (5)
The student has a satisfactory command of the main concept and theory of international marketing.The student is familiar with the major contents of the theoretical knowledge of international marketing.The student has an excellent command of the contents and major theory of international marketing.
The student can aquire basic information from the target market.The student knows the significance of the marketing in choice of the marketing strategies.The student can acquire relevant market information and apply it in a proper way to the marketing strategies and efforts.
The student is able to follow negotiations and meetings and is capable to work as a member of an international team.The student is capable of working in different roles in negotiations and meetings.The student is capable of working in all international meeting and negotiations roles effectively and in a proffessional manner.

 In English