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Opintojakson toteutussuunnitelma

GroupT42D15S/Business Information Technology (Tornio)
Study unitT402D57 Digital Convergence and Marketing Communication, 5.00 ECTS credits, 133 h
PROFESSIONAL STUDIES
ImplementationPerustoteutus/16001
UnitMinerva (Kauppakatu 58) Tornio
Time of implementationSpring1/2016-2017, Spring2/2016-2017
Responsible teacher
Other teachersVuokila Johanna
Status of implementationFinished

Description status Under modification
  
Language of instruction English
Starting and ending dates01.01.2017 - 29.05.2017
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2016 - 30.09.2016
Implementation method
Virtuality 0 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

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Assessment criteria

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Pedagogical arrangements

Contact lessons, exercises and discussions, literature and assignments.

Material
Content

Objectives and themes:

Student knows culture of digital media, and its benefits. He has knowledge of different kind of digital media tools and channels. He knows how to promote himself in digitally, and channels for marketing. He is able to use digital media creative manner, and implement new openings.

Student knows what is ubiquitous technology and internet of things, and is able to design and porotype them.

Student know the basic concept of marketing, its channels in digital society.

Content: media convergence, digital media, digital mediaculture, ubiquitous revolution, content management, media society, communication, marketing communication.

Content

Learning outcomes

  • To understand the importance of branding one's professional identity and how to do it easily in practice.
  • To understand the technological, communicative and business opportunities enabled by the media convergence.
  • To develop a mindset that enables the application of the marketing communication process and its professional practices in digital business environment.

Main topics

  • Professional branding by using social media
  • Easy-to-use communication tools and services

Digital marketing communication process and its professional practices

Assessment

On the scale from 0 - 5. Assesment tools: participation activity and assignments.