Objectives and themes:
Student knows culture of digital media, and its benefits. He has knowledge of different kind of digital media tools and channels. He knows how to promote himself in digitally, and channels for marketing. He is able to use digital media creative manner, and implement new openings.
Student knows what is ubiquitous technology and internet of things, and is able to design and porotype them.
Student know the basic concept of marketing, its channels in digital society.
Content: media convergence, digital media, digital mediaculture, ubiquitous revolution, content management, media society, communication, marketing communication.
- To understand the importance of branding one's professional identity and how to do it easily in practice.
- To understand the technological, communicative and business opportunities enabled by the media convergence.
- To develop a mindset that enables the application of the marketing communication process and its professional practices in digital business environment.
- Professional branding by using social media
- Easy-to-use communication tools and services
Digital marketing communication process and its professional practices