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Opintojakson toteutussuunnitelma

 Palaa
GroupR31D17S/International Business (Rovaniemi)
Study unitR301DL12 International Marketing and Sales, 5.00 ECTS credits, 133 h
PROFESSIONAL STUDIES
ImplementationPerustoteutus/18001
Unit
Time of implementationAutumn1/2018-2019, Autumn2/2018-2019
Responsible teacherKivirinta Outi
Other teachersKorkeakoski Marko
Status of implementationOngoing

Description status Ready
  
Language of instruction English
Starting and ending dates01.08.2018 - 31.12.2018
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2018 - 15.05.2018
Implementation method
Virtuality 3 ECTS credits
R&D integration 4 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

The student knows the international marketing concepts welland can apply well the marketing tools for the specific case at hand  for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments and cultures when choosing the best suited marketing tools and sales techniques and sales process for the target group at hand.

 
Assessment criteria

Satisfactory

Good

Excellent

Understands the basic international marketing concepts and can apply marketing and sales techniques with assistance for international business in a small marketing/business project/plan. He/she can take into account with assistance different international business environments and cultures when choosing the marketing tools and sales techniques and sales process for the target group.

The student knows the main international marketing concepts and can apply the marketing for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments and cultures when choosing the marketing tools and sales techniques and sales process for the target group at hand.

The student knows the international marketing concepts well and can apply the marketing tools well for the specific case at hand, for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments and cultures when choosing the best suited marketing tools and sales techniques and sales process for the target group at hand.

 
Pedagogical arrangements

Pedagogical arrangements are organised through a project work and topics and problems connected to it. Team work and the student's own information search and problem solving is an essential part of the work.

Material

To be announced at the beginning of the course.

Content
  • Marketing tools
  • Sales techniques and sales process in international business in different business environments, including cultural challenges in sales work
  • Team work in international business context in international teams
  • Carrying out a simple business or marketing planning project for a commissioner or an own business/marketing idea
Assessment
  • Self and peer evaluation
  • Team evaluation - reflecting the work at the end of the project
  • Evaluation of the process
  • Evaluation of the final study assignment on the 0-5
  • The assessment is based on the overall contribution during the project, including skills, knowledge and the quality level of the outcome of the project assignment(s). Additionally, business-like and responsible attitude and commitment to the tasks at hand are taken into consideration in the overall assessment of the course.
 Palaa