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Opintojakson toteutussuunnitelma

 Palaa
GroupR31D17S/International Business (Rovaniemi)
Study unitR301DL14 B2B and Organisation Marketing in Business Context, 5.00 ECTS credits, 133 h
PROFESSIONAL STUDIES
ImplementationPerustoteutus/18001
Unit
Time of implementationAutumn1/2018-2019, Autumn2/2018-2019
Responsible teacherKorkeakoski Marko
Other teachers
Status of implementationOngoing

Description status Under modification
  
Language of instruction English
Starting and ending dates01.08.2018 - 31.12.2018
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2018 - 15.05.2018
Implementation method
Virtuality 0 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

Students have the command of the main concepts of marketing.He/sheis able to recognize the significance of services as an individual product and as a part of an intangible and a tangible product. Students know the service process and culture as well as the service environment. He/she has the ability to measure service quality and develop it with help of the customer feedback. Students also learn  the principles of business to business sales and business to government marketing principles.

 
Assessment criteria

Satisfactory

Good

Excellent

Student knows the features of b2b and organisation marketing and can with assistance plan customer oriented product or service offerings to the customer. Student can with assistance plan and target marketing communication efforts to customers.

Student knows the features of b2b and organisation marketing and can independently plan customer oriented product or service offerings to the customer.

Student can independently plan and target correct marketing efforts to right customers

Student knows the features of b2b and organisation marketing and can independently plan and develop critically customer oriented product or service offerings to the customer. Student can independently plan and target correct marketing communication mix efforts to right customers. He/she can evaluate the process critically and develop it further in a customer oriented way.

 
Pedagogical arrangements
Material
Content
Assessment
 Palaa