SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

GroupR31D17S/International Business (Rovaniemi)
Study unitR301DL13 Marketing Research and Planning, 5.00 ECTS credits, 133 h
Time of implementationAutumn1/2018-2019, Autumn2/2018-2019
Responsible teacherKivirinta Outi
Other teachers
Status of implementationFinished

Description status Ready
Language of instruction English
Starting and ending dates01.08.2018 - 31.12.2018
Minimum number of participants 15 
Maximum number of participants 42 
Enrolment period15.04.2018 - 15.05.2018
Implementation method
Virtuality 3 ECTS credits
R&D integration 3 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

The student knows the principles of marketing research and can apply the results in business planning..

Assessment criteria




The student is able to carry out small simple surveys with assistance and knows the basic theory and methods of marketing research.

The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research.

The student is able to carry out small surveys independently and has a good command of main theory and methods of marketing research. He/she understands the significance of marketing research in decision making for business

Pedagogical arrangements

NOTE: Prerequisites for participating in the course: Principles of Marketing course or corresponding studies have to be completed.

  • lectures
  • tutorials
  • workshops
  • student's own independent study and information search
  • course assignment

To be announced at the beginning of the course.


Central concepts and methods of marketing research; working out a questionnaire, conducting a survey and analysing the data, conclusions and marketing planning/plan based on the results of the survey.

Central concepts and theories of marketing planning and marketing tool strategies.


Course assignment, activity in class and workshops 100 %.

Assessment scale: 0-5

0 = fail

5 = excellent