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Opintojakson toteutussuunnitelma

 Palaa
GroupR31D17S/International Business (Rovaniemi)
Study unitR301DL23 E-Commerce and Internet Marketing, 5.00 ECTS credits, 133 h
PROFESSIONAL STUDIES
ImplementationPerustoteutus/18001
UnitRantavitikka (Jokiväylä 11) Rovaniemi
Time of implementationSpring1/2018-2019, Spring2/2018-2019
Responsible teacherKuisma Tuija
Other teachersAlatalo Kaisa
Status of implementationComing

Description status Ready
  
Language of instruction English
Starting and ending dates01.01.2019 - 20.05.2019
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2018 - 31.10.2018
Implementation method
Virtuality 2 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

The student learns the terminology of eCommerce and Internet Marketing. He/she knows the significance of eCommerce and Internet Marketing in business. The student is able to use e-commerce and Internet Marketing tools in the business situation at hand.

 
Assessment criteria

Satisfactory

Good

Excellent

Student knows the basic terminology of E-commerce and Internet Marketing. She/he is able to use e-commerce and Internet Marketing tools with assistance.

Student is able to use the terminology in business context. She/he is able touse E-commerce and Internet Marketing tools independently.

Student is able to apply theoretical knowledge in practice. She/he is able touse E-commerce and Internet Marketing tools indenpendently and critically in challenging marketing situations.

 
Pedagogical arrangements

Lectures, exercises and assignments.

Material

Can be found in the Moodle learning environment.

Content
  • Terminology of eCommerce and Internet marketing
  • eCommerce tools
Assessment

Grading scale 0(fail) -5(excellent)

 Palaa