The student learns the terminology of eCommerce and Internet Marketing. He/she knows the significance of eCommerce and Internet Marketing in business. The student is able to use e-commerce and Internet Marketing tools in the business situation at hand.
Student knows the basic terminology of E-commerce and Internet Marketing. She/he is able to use e-commerce and Internet Marketing tools with assistance.
Student is able to use the terminology in business context. She/he is able touse E-commerce and Internet Marketing tools independently.
Student is able to apply theoretical knowledge in practice. She/he is able touse E-commerce and Internet Marketing tools indenpendently and critically in challenging marketing situations.
Lectures, exercises and assignments.
Can be found in the Moodle learning environment.
Grading scale 0(fail) -5(excellent)
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