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Opintojakson toteutussuunnitelma

GroupR31D18S/International Business (Rovaniemi)
Study unitR301DL10 Principles of Marketing, 5.00 ECTS credits, 133 h
UnitRantavitikka (Jokiväylä 11) Rovaniemi
Time of implementationSpring1/2018-2019, Spring2/2018-2019
Responsible teacherAlatalo Kaisa
Other teachers
Status of implementationFinished

Description status Ready
Language of instruction English
Starting and ending dates01.01.2019 - 20.05.2019
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2018 - 30.09.2018
Implementation method
Virtuality 0 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

The student understands the modern marketing thinking and the tasks of marketing in an enterprise, target group thinking and factors influencing consumer behavior. The student understands the role of marketing as success factor of an enterprise, and can make essential choices of marketing tools in different business situations in enterprises.He/she is able to explain the meaning of consumer protection in sales and marketing..

Assessment criteria




Student is able to recognize main service business processes and with assistance find reasonable marketing tools suited for the service business situation.

Student understands main service business processes and can independently find suitable marketing tools for the business situation.

Student understands main service business processes and their meaning is successful business. He/she can independently create a successful marketing mix for the business situation at hand.

Pedagogical arrangements

Learning process is organised through a project work and problem solving process. It includes teamwork, team tasks, team tutoring, and knowledge acquisition activities.


Course material is provided during course implementation


Marketing thinking


Company´s external and internal operation environment

Marketing tools (4Ps)


Assessment is based on the process and actual skills and knowledge evaluation.

Grading scale 0(fail) -5(excellent)

Excellent (5)

Good (3-4)

Satisfactory (1-2)


The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.