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Opintojakson toteutussuunnitelma

 Palaa
GroupR31D18S/International Business (Rovaniemi)
Study unitR301DL13 Marketing Research and Planning, 5.00 ECTS credits, 133 h
PROFESSIONAL STUDIES
ImplementationPerustoteutus/19001
Unit
Time of implementationAutumn1/2019-2020, Autumn2/2019-2020
Responsible teacherKivirinta Outi
Other teachers
Status of implementationComing

Description status Missing
  
Language of instruction English
Starting and ending dates01.08.2019 - 31.12.2019
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2019 - 15.05.2019
Implementation method
Virtuality
R&D integration
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

The student knows the principles of marketing research and can apply the results in business planning..

 
Assessment criteria

Satisfactory

Good

Excellent

The student is able to carry out small simple surveys with assistance and knows the basic theory and methods of marketing research.

The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research.

The student is able to carry out small surveys independently and has a good command of main theory and methods of marketing research. He/she understands the significance of marketing research in decision making for business

 
Pedagogical arrangements
Material
Content
Assessment
 Palaa