The students learns the basics of customer oriented service concept both in theory and in practice.
Additionally, he/she has increased cross cultural competence, integrated to customer oriented business practices and customer care. He/she understands the significance of cultural awareness when offering customer service to clients with different cultural backgrounds.
The course is 100% virtual. The student's own contribution is emphasized in information serach and study. Joint learning process with other students in the virtual environment. This is arranged by the student's information search and commenting each orthers' inputs and e-articles found and brought to the diescussion area. The student's independency and collective learning are the major methods in this course. The students' independent study is also needed for being able to comment and contribute.
Handouts and literature presented and recommended in Moodle learning environment.
Introduction to customer oriented marketing, service and customer care; cultural approach in customer care, culture theories, excellence in customer care and culture.
Active participation in the discussions, article contribution in the discussion areas and the level of assignment contributions are the basis of the course evaluation.
The specifics of the evaluation are presented in the course description in Moodle learning environment.
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