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Opintojakson toteutussuunnitelma

 In English 
RyhmäA801M08/Matkailun koulutusohjelma (Rovaniemi)
Opintojakso801D3F Destination Management, 3.00 op, 80 h
Suuntaavat ammattiopinnot 2
ToteutusPerustoteutus #19/09001
VastuuopettajaTekoniemi-Selkälä Teija
Muut opettajatVäänänen Pihla
Toteutuksen tilaPäättynyt

Kuvauksen tila Valmis
Opetuskieli suomi
Alkamis- ja päättymispvm04.01.2010 - 31.05.2010
Osallistujia min.  
Osallistujia max.  
Ilmoittautumisaika14.04.2009 - 31.05.2009
Virtuaaliosuus 0 op
T&k-integraatio 0 op
Tentin uusintapäivät
Koulutuksen aikataulu (www-linkki)
Kuvauksen kieli suomi 
Osaamistavoitteet ja teemat

Learning outcome:
Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development, customer-oriented marketing and integrated quality. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations have given students a holistic view of the challenges of destination management. Current situation analyses and introduction of a variety of national and international development tools have given students basic skills utilised in the “Destination Project” study unit.         

Pedagogiset järjestelyt
The student will understand the meaning of regional planning in developing operations in a destination. In addition, the student will become familiar with how to build a brand for a destination through networking, marketing, product development, and design management. The student will learn the possibilities of using visitor management as a tool for sustainable destination development. The main objective is to understand the challenges of integrated quality management (IQM).
Pedagogical arrangements:
  • Contact lessons 16 hours (4 x 4h)
  • Destination analysis - assignment 62 h
  • Personal tutorin 2 h via optima, e-mail or face-to-face depending on the needs of the student
Recommended reading
Mill Robert (2001): Resorts - management and operation
Other material recommended by lecturers


Destination analysis 100%
Self-, peer - and supervisor assessment
Assessment scale: fail - excellent (5)
 In English