Learning outcome:Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development, customer-oriented marketing and integrated quality. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations have given students a holistic view of the challenges of destination management. Current situation analyses and introduction of a variety of national and international development tools have given students basic skills utilised in the “Destination Project” study unit.
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