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Opintojakson toteutussuunnitelma

Group307D10/Degree Programme in Innovative Business Services (Rovaniemi)
Study unit307D4C Marketing Research and Planning, 5.00 ECTS credits, 133 h
Business and Service Management Skills
PROFESSIONAL STUDIES
ImplementationPerustoteutus/12001
Unit
Time of implementationSpring2/2012-2013
Responsible teacherKivirinta Outi
Other teachers
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates14.03.2013 - 29.05.2013
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2012 - 31.05.2012
Implementation method
Virtuality 0 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

Learning outcome:

The student has the command of the central concepts and data collection methods of marketing research and marketing strategies. He/she is able to obtain marketing information, analyze it and use the results indecision making in marketing. He/she understands the role of marketing research in marketing planning and can make strategic choices based on the information gained.

 
Assessment criteria  
Pedagogical arrangements
Material
Content
Assessment