Students are familiar with the internationalisation process and operative internationalisation alternatives of SMEs also from the standpoint of profitability and risks. They master the concepts and theoretical background of international marketing planning. They know how to apply strategies to different markets and compile an international marketing plan.
Lectures, workshops, group assignment, independent study, exam. 80 % compulsory attendance to the lectures.
Material given in class and Optima virtual learning environment.
Litterature: Aaker, David A. Strategic Marketing Management, 6th or 8th edition.
Internationalisation process of a company, operational internationalisation alternatives of a SME from the viewpoint of profitability and risks, international marketing planning, strategic choices in international marketing activities, gaining SCA in international marketing management in different markets and situations.
- Active participation in class
- Group assignment
- Passed exam
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