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Opintojakson toteutussuunnitelma

Group307D11/Degree Programme in Innovative Business Services (Rovaniemi)
Study unit307D4B Marketing of Services & B-to-B Sales Management, 5.00 ECTS credits, 133 h
Business and Service Management Skills
Time of implementationSpring1/2013-2014
Responsible teacherJunna Ritva
Other teachers
Status of implementationFinished

Description status Ready
Language of instruction English
Starting and ending dates13.01.2014 - 09.03.2014
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2013 - 31.05.2013
Implementation method
Virtuality 0 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

Learning outcome:

Students have the command of the main concepts of marketing of services, classification and special features of services. They are able to recognize the significance of services as an individual product and as a part of an intangible and a tangible product. Students know the service process and culture as well the service environment. They have the ability to measure service quality and develop it with help of the customer feedback. Students learn also the principles of business to business sales and they learn sales technique, which they also apply to practice.

Assessment criteria  
Pedagogical arrangements