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Group307D11/Degree Programme in Innovative Business Services (Rovaniemi)
Study unit307D4C Marketing Research and Planning, 5.00 ECTS credits, 133 h
Business and Service Management Skills
Time of implementationSpring1/2013-2014
Responsible teacherKivirinta Outi
Other teachers
Status of implementationFinished

Description status Ready
Language of instruction English
Starting and ending dates06.02.2014 - 31.05.2014
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2013 - 31.05.2013
Implementation method
Virtuality 0 ECTS credits
R&D integration 3 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

Learning outcome:

The student has the command of the central concepts and data collection methods of marketing research and marketing strategies. He/she is able to obtain marketing information, analyze it and use the results indecision making in marketing. He/she understands the role of marketing research in marketing planning and can make strategic choices based on the information gained.

Assessment criteria  
Pedagogical arrangements

Lectures, tutorials, student's own work. Additionally a course assignment made for a real company or a project. This assignment is a marketing plan for which a marketing research is conducted, in order to find infromation for decisions both in marketing strategy choice and operational marketing plan.


Handouts and recommended reading instructions given in class.The student's own notes made during the lectures.


Qualitative and quatitative reasearch methods, sampling methods, analyzing, marketing strategies and marketing planning.


Assignment and active participation in class and tutorials 50 %, individual exam 50 %.

The course is assessed on the scale 0-5. 0 = fail and 5 = excellent.