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Opintojakson toteutussuunnitelma

Group801D10/Degree Programme in Tourism (Rovaniemi)
Study unit801D8B Service Marketing and Sales, 5.00 ECTS credits, 133 h
Contemporary Marketing and Product Development
PROFESSIONAL STUDIES
ImplementationPerustoteutus/11001
Unit
Time of implementationAutumn1/2011-2012, Autumn2/2010-2011
Responsible teacherPaloniemi Petra
Other teachersX Matkailu
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.08.2011 - 31.12.2011
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2011 - 31.05.2011
Implementation method
Virtuality 0 ECTS credits
R&D integration 2 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

Learning outcome:

Students understand the significance of services in today’s society. They are able to examine and adapt their own activity from the viewpoint of marketing of services. Students understand the meaning of a service product and the factors and characteristics of services. They are able to analyse the operating environment and service culture of service production according to tourism related legislation. Students have a deeper understanding of the significance of profitable sales in business operation and are able to organise it as one area of marketing communication. Students understand the tourist’s purchasing decision-making process in general, the tourist typologies affecting in the background and the varying demand and markets of the area of departure.

 

 
Assessment criteria  
Pedagogical arrangements
 
Previous studies: Basics of Marketing
 
Pedagogical arrangements:
Contact lessons incl. lectures, seminars and/or visitor lectures 40 - 50 hours

Individual and/or group learning exercises and/or exam 80 - 90 hours

Material

Learning material related to service marketing and sales and consumer behaviour will be announced at the beginning of the study unit.

Content

Contents:

·         service culture and the significance of services
·         service product and factors of services and service production environment
·         marketing of services
·         significance of personal sales work
·         sales goals as a part of marketing communication
·         tourism related legislation related to service marketing and sales
 
·         basic principles of consumer behaviour in tourism (1,5 cr)
Assessment

Principal of Assessment:
 
  • Attendace, active participation in lectures, seminars
  • Learning exercises and/or exam
Assessment criteria:
 
Excellent (5)
- Student has an excellent command of theoretical knowledge and is able to apply it fully in practical learning excercises. Student participates lectures actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to instructions.
 
Good (3-4)
- Student has a good command of theoretical knowledge and is able to apply it mostly in practical learning excercises. Student participates lectures quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to instructions.
 
Satisfactory (1-2)
- Student has a satisfactory command of theoretical knowledge and is able to apply it only partly or not at all in practical learning excercises. Student participates lectures seldom and shows very little or no analytical, reflective and critical approach in  his/her activities. The assignments are not fully performed according to instructions.
 
Failed (0)
-Student has not participated the compulsary lectures and has failed to perform one or more assignments according to instructions.