Students understand the significance of services in today’s society. They are able to examine and adapt their own activity from the viewpoint of marketing of services. Students understand the meaning of a service product and the factors and characteristics of services. They are able to analyse the operating environment and service culture of service production according to tourism related legislation. Students have a deeper understanding of the significance of profitable sales in business operation and are able to organise it as one area of marketing communication. Students understand the tourist’s purchasing decision-making process in general, the tourist typologies affecting in the background and the varying demand and markets of the area of departure.
Individual and/or group learning exercises and/or exam 80 - 90 hours
Learning material related to service marketing and sales and consumer behaviour will be announced at the beginning of the study unit.
hyväksyn tietojen siirron