Students have basic readiness to plan, price and analyse quality products and services in the field of tourism and hospitality management based on local resources. Students have an overall picture of various R&D processes and the quality requirements of various services and products.
The study unit is linked closely with an other study unit " Financial Management in Tourism", especially concerning the pricing of tourism products and services.
In addition the study unit is partly realized together with Univeristy of Lapland study unit " YMAT1114 Onnistuva matkailutuote".
New holistic approach to tourism product development and co-creation is introduced and applied in the following topics:
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