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Opintojakson toteutussuunnitelma

Group801D09/Degree Programme in Tourism (Rovaniemi)
Study unit801D8D Marketing Communication and Customer Relationship Management, 5.00 ECTS credits, 133 h
Contemporary Marketing and Product Development
Time of implementationAutumn1/2011-2012
Responsible teacherPaloniemi Petra
Other teachersX Matkailu
Status of implementationFinished

Description status Ready
Language of instruction Finnish
Starting and ending dates01.08.2011 - 24.10.2011
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2011 - 31.05.2011
Implementation method
Virtuality 0 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

Learning outcome:

Students have a customer-oriented operating model of marketing communication. They know the main goals, criteria and tools of integrated, profitable marketing communication. They know how to manage marketing communication in a comprehensive, developmental and customer-oriented manner. Students are familiar with a marketing mind-set based on continuously creating new value for the customer together with the customer. They are also able to suitably utilise existing customer flows in business operation.


Assessment criteria  
Pedagogical arrangements