Students understand the significance of electronic online applications and reservation systems in the multi-operator field of domestic and international tourism from the standpoint of sales, marketing and economics at the enterprise and tourism destination levels. Students know how to use international online reservation applications and understand the multiple providers offered by the applications.
Students use their network know-how and have a deep understanding of the tourism industry’s Front-, Mid- and Back-Office background functions as their users and interpreters. Regional case examples support their knowledge of the tourism business in the multi-operator field.
Previous studies: Students should have basic knowledge and skills of Service Marketing and Sales, Marketing Communication and CRM as well as of Global and Economic Environments
Contact lessons incl. lectures, seminars and visitor lecturers and/or company visits
40 - 50 h
Individual and/or group assignments and case studies, exam 80 - 90 h