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Opintojakson toteutussuunnitelma

Group801D10/Degree Programme in Tourism (Rovaniemi)
Study unit801D13E Destination Management and Seasonality, 5.00 ECTS credits, 133 h
Business Management and Development in Destinations
PROFESSIONAL STUDIES
ImplementationPerustoteutus/13001
Unit
Time of implementationSyksy/2013-2014
Responsible teacherTekoniemi-Selkälä Teija
Other teachersGarcia-Rosell Jose-Carlos
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates16.09.2013 - 11.11.2013
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2013 - 31.05.2013
Implementation method
Virtuality 0 ECTS credits
R&D integration 2 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

Learning outcome:

Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development, customer-oriented marketing and integrated quality. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations have given students a holistic view of the challenges of destination management. Current situation analyses and introduction of a variety of national and international development tools have given students basic skills utilised in the “Destination Project” study unit. 

 

 
Assessment criteria  
Pedagogical arrangements

The study unit is organised in co-operation with Lapland University as joint studies of Multidimensional Tourism Institute (MTI). Pedagogical arrangements are based on multi-method approach. Contact lessons incl. lectures, seminars, workshops visiting lecturers from tourism industry; 40 hours. There is a small scale commission / development task from the tourism industry included into the study unit.

Several learning exercises and exam 90 h. 

Material

Study material will be announced in the beginning of the study unit.

Content

Contents:

  • theoretical perspectives of competitive destination management
  • strategic development in destinations
  • destination’s multi-stakeholder perspective; co-operation and co-opetition in destinations
  • branding and marketing in destinations
  • destination experience
  • safety and risk managment in destinations
  • forsight in destinations
  • integrated quality management in destinations
  • strategic development tools in destinations
  • seasonal challenges
Assessment

Principals of Assessment:

Attendace, active participation in lectures, seminars, learning exercises and/or exam

Assessment criteria:

Excellent (5)

- Student has an excellent command of theoretical knowledge and is able to apply it fully in practical learning excercises. Student participates contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to instructions.

Good (3-4)

- Student has a good command of theoretical knowledge and is able to apply it mostly in practical learning excercises. Student participates contact lessons quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to instructions.

 

Satisfactory (1-2)

- Student has a satisfactory command of theoretical knowledge and is able to apply it only partly or not at all in practical learning excercises. Student participates contact lessons seldom and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to instructions.

 

Failed (0)

-Student has not participated the compulsary contact lessons and has failed to perform one or more assignments according to instructions.