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Opintojakson toteutussuunnitelma

Group801D09/Degree Programme in Tourism (Rovaniemi)
Study unit801D13E Destination Management and Seasonality, 5.00 ECTS credits, 133 h
Business Management and Development in Destinations
PROFESSIONAL STUDIES
ImplementationPerustoteutus/12001
Unit
Time of implementationAutumn1/2012-2013
Responsible teacherTekoniemi-Selkälä Teija
Other teachersGarcia-Rosell Jose-Carlos
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates03.09.2012 - 31.10.2012
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2012 - 31.05.2012
Implementation method
Virtuality 1 ECTS credits
R&D integration 4 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

Learning outcome:

Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development, customer-oriented marketing and integrated quality. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations have given students a holistic view of the challenges of destination management. Current situation analyses and introduction of a variety of national and international development tools have given students basic skills utilised in the “Destination Project” study unit. 

 

 
Assessment criteria  
Pedagogical arrangements

 Pedagogical arrangements:

The study unit is organised in co-operation with Lapland University as joint studies of  Multidimensional Tourism Institute (MTI). Contact lessons incl. lectures, seminars, visiting lecturers from tourism industry 40 ours

Several learning exercises and exam 90 h. The learning exercises may vary depending on whether the student studies at RAMK or at Lapland University

Material

 

Learning material will be announced at the beginning of the study unit.

Content

 

Contents:

  • theoretical perspectives of competitive destination management
  • regional and strategic development in destinations
  • destination’s multi-stakeholder perspective; co-operation and co-opetition in destinations
  • branding and marketing in destinations
  • safety and risk managment in destinations
  • forsight in destinations
  • integrated quality management in destinations
  • strategic development tools in destinations
  • seasonal challenges

 This course is followed by the Destination Project study unit.

Assessment

 Principal of Assessment:

 Attendace, active participation in lectures, seminars, learning exercises and/or exam

 Assessment criteria:

 Excellent (5)

- Student has an excellent command of theoretical knowledge and is able to apply it fully in practical learning excercises. Student participates contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to instructions.

 Good (3-4)

- Student has a good command of theoretical knowledge and is able to apply it mostly in practical learning excercises. Student participates contact lessons quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to instructions.

 

Satisfactory (1-2)

- Student has a satisfactory command of theoretical knowledge and is able to apply it only partly or not at all in practical learning excercises. Student participates contact lessons seldom and shows very little or no analytical, reflective and critical approach in  his/her activities. The assignments are not fully performed according to instructions.

 

Failed (0)

-Student has not participated the compulsary contact lessons and has failed to perform one or more assignments according to instructions.