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Opintojakson toteutussuunnitelma

 Palaa
Group801D10/Degree Programme in Tourism (Rovaniemi)
Study unit801D8E eCommerce Online Solutions and Different Office Systems, 5.00 ECTS credits, 133 h
Contemporary Marketing and Product Development
PROFESSIONAL STUDIES
ImplementationPerustoteutus/12001
Unit
Time of implementationAutumn2/2012-2013
Responsible teacherHanni-Vaara Päivi
Other teachersX Matkailu
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates24.10.2012 - 21.12.2012
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2012 - 31.05.2012
Implementation method
Virtuality 3 ECTS credits
R&D integration 2 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

Learning outcome:

Students understand the significance of electronic online applications and reservation systems in the multi-operator field of domestic and international tourism from the standpoint of sales, marketing and economics at the enterprise and tourism destination levels. Students know how to use international online reservation applications and understand the multiple providers offered by the applications. 

 

Students use their network know-how and have a deep understanding of the tourism industry’s Front-, Mid- and Back-Office background functions as their users and interpreters. Regional case examples support their knowledge of the tourism business in the multi-operator field.

 

 
Assessment criteria  
Pedagogical arrangements

Learning outcome:

Students understand the significance of electronic online applications and reservation systems in the multi-operator field of domestic and international tourism from the standpoint of sales, marketing and economics at the enterprise and tourism destination levels. Students know how to use international online reservation applications and understand the multiple providers offered by the applications. 
 
Students use their network know-how and have a deep understanding of the tourism industry’s Front-, Mid- and Back-Office background functions as their users and interpreters. Regional case examples support their knowledge of the tourism business in the multi-operator field.

Previous studies: Students should have basic knowledge and skills of Service Marketing and Sales, Marketing Communication and CRM as well as of Global and Economic Environments

Pedagogical arrangements:
Contact lessons incl. lectures, seminars and visitor lecturers and/or company visits
40 - 50 h
Individual and/or group assignments and case studies, exam 80 - 90 h
Material

Learning material will be announced at the beginning of the study unit.

Content
 
Contents:
  • international tourism online reservation application; sales, marketing and economic viewpoint
  • application of network know-how in tourism’s Front-, Mid- and Back-Office background functions
  • terminology of tourism’s multi-operator field
  • regional case examples
Assessment
Principles of Assessment:
 
  • Attendance, active participation in lectures, seminars
  • Learning exercises and/or exam
Assessment criteria:
 
Excellent (5)
- Student has an excellent command of theoretical knowledge and is able to apply it fully in practical learning excercises. Student participates lectures actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to instructions.
 
Good (3-4)
- Student has a good command of theoretical knowledge and is able to apply it mostly in practical learning excercises. Student participates lectures quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to instructions.
 
Satisfactory (1-2)
- Student has a satisfactory command of theoretical knowledge and is able to apply it only partly or not at all in practical learning excercises. Student participates lectures seldom and shows very little or no analytical, reflective and critical approach in  his/her activities. The assignments are not fully performed according to instructions.
 
Failed (0)
-Student has not participated the compulsary lectures and has failed to perform one or more assignments according to instructions.
 Palaa