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Opintojakson toteutussuunnitelma

Group307D12/Degree Programme in Innovative Business Services (Rovaniemi)
Study unit307D4D Marketing Communications and Customer Relationship Management, 5.00 ECTS credits, 133 h
Business and Service Management Skills
Time of implementationSpring2/2013-2014
Responsible teacherLaitinen-Tolonen Aulikki
Other teachers
Status of implementationFinished

Description status Ready
Language of instruction English
Starting and ending dates19.02.2014 - 30.04.2014
Minimum number of participants  
Maximum number of participants  
Enrolment period14.04.2013 - 31.05.2013
Implementation method
Virtuality 0 ECTS credits
R&D integration 3 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

Learning outcome:

The student has a command of overall marketing communication skills and the principals of theory in customer relationship management. He/she is able to identify different stages of a customership and the means to categorize customers. He/she recognizes the similarities and differences of customerships and the principals of development of the customership value. He/she can plan and target the right marketing efforts by using correct marketing communication mix to right target customer groups, from the viewpoint of the profitability. The student understands the significance of integrated marketing communication for the competitiveness of an enterprise and can plan customer oriented product and service offerings to customers.

Assessment criteria  
Pedagogical arrangements