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Opintojakson toteutussuunnitelma

 Palaa
Group801D12/Degree Programme in Tourism (Rovaniemi)
Study unit801D8E eCommerce Online Solutions and Different Office Systems, 5.00 ECTS credits, 133 h
Contemporary Marketing and Product Development
PROFESSIONAL STUDIES
ImplementationPerustoteutus/14001
Unit
Time of implementationAutumn1/2014-2015, Autumn2/2014-2015
Responsible teacherHanni-Vaara Päivi
Other teachersPaloniemi Petra, X Matkailu
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.08.2014 - 31.12.2014
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2014 - 15.05.2014
Implementation method
Virtuality 3 ECTS credits
R&D integration 4 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

Learning outcome:

Students understand the significance of electronic online applications and reservation systems in the multi-operator field of domestic and international tourism from the standpoint of sales, marketing and economics at the enterprise and tourism destination levels. Students know how to use international online reservation applications and understand the multiple providers offered by the applications. 

 

Students use their network know-how and have a deep understanding of the tourism industry’s Front-, Mid- and Back-Office background functions as their users and interpreters. Regional case examples support their knowledge of the tourism business in the multi-operator field.

 

 
Assessment criteria  
Pedagogical arrangements

Learning outcome: Students understand the significance of electronic online applications and reservation systems in the multi-operator field of domestic and international tourism from the standpoint of sales, marketing and economics at the enterprise and tourism destination levels. Students know how to use international online reservation applications and understand the role of multiple applications byvarious providers. Students use their network know-how and have a deep understanding of the tourism industry's Front Office and Back Office background functions as their users and interpreters. Regional case examplesupports their knowledge of the tourism business in the multi-operator field.

Previous studies: Students should have basic knowledge and skills of Service Marketing and Sales, Marketing Communicationas well as of Global and Economic Environments.

Pedagogical arrangements: Lectures, Case studies, Exam of concepts, Solution and/or application assignments, Company visit and presentation.Development assignment fora local/regional company.

Material

Learning material will be announced at the beginning of the study unit.

Content

eCommerce in travel & tourism industry

  • a thorough overview of the Internet marketing landscape
  • changes brought by Internet for travel companies and travellers

Social media in tourism industry

  • the new digital communication and marketing channels in the travel industry

Online distribution and sales channels

  • online distribution and sales channels, including global distributions systems
Assessment

Excellent (5)

The student has an excellent command of theoretical knowledge and is fully able to apply it in practical learning assignments. He/she participates in compulsory lectures and/or other learning situations (discussion panels, workshops, seminars etc.) actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions. The student has excellent cooperative and communication skills.

Good (3-4)

The student has a good command of theoretical knowledge and is mostly able to apply it in practical learning assignments. He/she participates in compulsory lectures and/or other learning situations (discussion panels, workshops, seminars etc.) quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions. The student has good cooperative and communication skills.

Satisfactory (1-2)

The student has a satisfactory command of theoretical knowledge and is able to apply it only partly or not at all in practical learning assignments. He/she seldom participates in compulsory lectures and/or other learning situations (discussion panels, workshops, seminars etc.) and shows very little or no analytical, reflective and critical approach in of his/her activities. The assignments are not fully performed according to the instructions. The student has satisfactory cooperative and communication skills.

Failed (0)

The student has not participated in the compulsory lectures and/or other learning situations (discussion panels, workshops, seminars etc.) and has failed to perform one or more assignments according to the instructions. The student has no adequate cooperative or communication skills.

 Palaa