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Opintojakson toteutussuunnitelma

 In English 
Ryhmä801M12/Matkailun koulutusohjelma (Rovaniemi)
Opintojakso801D8C Product Development and Pricing, 5.00 op, 133 h
Markkinointi ja tuotekehitys
AMMATTIOPINNOT
ToteutusPerustoteutus, yhteistoteutus M13 ryhmän kanssa/14001
Toimipiste
ToteutusajankohtaKevät2/2014-2015
VastuuopettajaTekoniemi-Selkälä Teija
Muut opettajatGarcia-Rosell Jose-Carlos, Laitinen-Tolonen Aulikki
Toteutuksen tilaPäättynyt

Kuvauksen tila Valmis
  
Opetuskieli englanti
Alkamis- ja päättymispvm14.03.2015 - 29.05.2015
Osallistujia min.  
Osallistujia max.  
Ilmoittautumisaika01.09.2014 - 30.10.2014
Toteutustapa
Virtuaaliosuus 1 op
T&k-integraatio 5 op
Tentin uusintapäivät
Koulutuksen aikataulu (www-linkki)
Kuvauksen kieli suomi 
Osaamistavoitteet ja teemat

Learning outcome:

Students have basic readiness to plan, price and analyse quality products and services in the field of tourism and hospitality management based on local resources. Students have an overall picture of various R&D processes and the quality requirements of various services and products.

 

 
Arviointikriteerit  
Pedagogiset järjestelyt

The study unit is organised as a joint implementation with R801M13 group. Pedagogical arrangements are based on multi-method approach. Contact lessons incl. lectures, seminars, workshops visiting lecturers from tourism industry; 40 hours. There is a commission / development task from the tourism industry included into the study unit.

Several learning exercises and exam 90 h.

Materiaali

Material will be announced in the beginning of the study unit.

Sisältö
  • holistic approach to tourism product development,
  • service development,
  • tourism products and services and service innovations
  • sustainable pricing
  • operational environment analysis,
  • co-creation andmeaningful experiences
  • business-to business cooperation,
  • distribution channels
  • foresight, quality, sustainability
  • practical development tools
  • case studies from Finland and abroad
Arviointi

Excellent (5)

- Student has an excellent command of theoretical knowledge and is able to apply it fully in practical learning excercises. Student participates contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to instructions.

Good (3-4)

- Student has a good command of theoretical knowledge and is able to apply it mostly in practical learning excercises. Student participates contact lessons quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to instructions.

Satisfactory (1-2)

- Student has a satisfactory command of theoretical knowledge and is able to apply it only partly or not at all in practical learning excercises. Student participates contact lessons seldom and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to instructions.

Failed (0)

-Student has not participated the compulsary contact lessons and has failed to perform one or more assignments according to instructions.

More detailed assessment criteria may be used in the assignments.

 In English