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Opintojakson toteutussuunnitelma

GroupR307D13S/Degree Programme in Innovative Business Services (Rovaniemi)
Study unitR307D15D Sales and CRM, 5.00 ECTS credits, 133 h
Business Planning
PROFESSIONAL STUDIES
ImplementationPerustoteutus/14001
Unit
Time of implementationAutumn1/2014-2015, Autumn2/2014-2015
Responsible teacherKuisma Tuija
Other teachersVanhapiha Timo
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.10.2014 - 31.12.2014
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2014 - 14.09.2014
Implementation method
Virtuality 0 ECTS credits
R&D integration 1 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

Lectures, exercises and assignments.

Material

Can be found in Moodle learning environment.

Content
  • Student knows the concepts and theory of CRM and can use the knowledge in practical sales situations in different business environments.
  • He/she knows the common functions of a CRM system and how to use it to organize and synchronize sales activities and marketing.
  • He/she can choose marketing methods suited to the stage of the customer relationship lifecycle.
Assessment
Active participation in contact teaching classes.
Learning assignments.
Grading scale:
Excellent (5)....Fail (0)