SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

GroupR801D13S/Degree Programme in Tourism (Rovaniemi)
Study unitR801D19A Designing Tourism Services, 5.00 ECTS credits, 133 h
Tourism Service Design, Marketing and Sales
PROFESSIONAL STUDIES
ImplementationPerustoteutus/14001
Unit
Time of implementationSpring1/2014-2015
Responsible teacherTekoniemi-Selkälä Teija
Other teachersKoskiniemi Risto, Svanberg Leena
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.01.2015 - 13.03.2015
Minimum number of participants  
Maximum number of participants  
Enrolment period26.08.2014 - 30.10.2014
Implementation method
Virtuality 0 ECTS credits
R&D integration 5 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

Our pedagogical approach KOTA includes various pedagogical methods, such as tutorials, lectures, visiting lecturers, visits to destinations and/or to tourism organizations, practical development projects and learning assignments (e.g. reaction papers, development plans) and /or an exam. The specified timetable of the learning process of approximately eight weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria. This study unit part is implemented together with the Lapland University.

Material

Will be announced in the beginning of the study unit.

Content

The student has basic readiness to develop and design tourism services based on local resources by taking into account the principles of responsible tourism business and related issues such as foresight, quality, safety and various partnerships (e.g business-to-business and public-to-private).

Learning objectives

The student:

  • has a command of holistic approach to tourism product development and co-creation and to tools and methods related to them
  • is able to apply creativity skills and generate innovative ideas when developing and designing multisensory services from the perspective of companies and networks in the multidimensional tourism field
  • is able to critically collate, use and apply diverse and relevant information on service development and design e.g. statistics, trends, quality, safety, stakeholders
  • applies sustainable pricing practices of the tourism field incl. price, cost and profitability analysis
  • knows how to create marketing communication materials for tourism services
  • understands the importance of immaterial rights in developing and designing tourism services

Content

  • service development as a significant part of responsible tourism business development
  • holistic approach to tourism product development and co-creation
  • creative and future-oriented development tools and methods
  • cooperation and various types of partnerships
  • responsible utilisation of local resources in global context
  • customer-oriented service experience
  • sustainable pricing in the tourism field
  • marketing communication material of tourism services
  • significance of immaterial rights in service development and design
  • practical applications and case studies from Finland and abroad

Assessment

Excellent skills

The student has profound knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is able to apply creative and future-oriented skills to generate innovative ideas when developing and designing customer-oriented and multisensory services with local resources in a global context. The student understands how to take into consideration the principles of responsible tourism business and related issues such as foresight, quality and safety as well as partnerships.  The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Good skills

The student has good knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is able to apply somewhat creative and future-oriented skills to generate ideas when developing and designing customer-oriented and multisensory services with local resources in a global context. The student understands mostly how to take into consideration the principles of responsible tourism business and related issues such as foresight, quality and safety as well as partnerships.  The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are mostly performed according to the instructions.

Satisfactory skills

The student has basic knowledge of contemporary approaches to tourism product development and the tools and methods related to them. The student has difficulties to apply creative and future-oriented skills to generate ideas when developing and designing tourism services. The student has vague understanding how to take into consideration the principles of responsible tourism business.  The student participates in the contact lessons only occasionally and does not have enough analytical, reflective and critical approach in most of his/her activities. All the assignments are mostly performed according to the instructions.

Fail

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.