SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

GroupR801D13S/Degree Programme in Tourism (Rovaniemi)
Study unitR801D19C eCommerce, 5.00 ECTS credits, 133 h
Tourism Service Design, Marketing and Sales
PROFESSIONAL STUDIES
ImplementationPerustoteutus/14001
Unit
Time of implementationSpring1/2014-2015, Spring2/2014-2015
Responsible teacherHanni-Vaara Päivi
Other teachersKähkönen Outi
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.01.2015 - 29.05.2015
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2014 - 31.01.2015
Implementation method
Virtuality 3 ECTS credits
R&D integration 3 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

Our pedagogical approach KOTA includes various pedagogical methods, such as tutorials, lectures, practical projects, case studies, seminars and workshops, company visits and learning assignments (e.g. Online application related assignments) and/or exam. The specified timetable of the learning process of 8 weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria.

Depending on the cooperation partners the development task and/or problem may vary on yearly basis.

Material
Content

Objective

The student learns the terminology of eCommerce in tourism. He/she knows the significance of eCommerce and the roles of various actors in the multidimensional and international field of tourism from the SME perspective. The student familiarizes him/herself with Internet based marketing, sales and distribution within glocal networks. The student is able to utilize social media as a marketing and distribution channel of an organization. In addition he/she learns to use some online applications and reservation systems in distribution and sales operations in practice. Learning objectives, The student:                                                       

  • understands eCommerce in Tourism as a glocal phenomenon
  • recognises the significance of various networks and the changing roles of service providers, intermediaries and customers in the marketing, distribution and sales channels
  • understands the main eCommerce business processes e.g. marketing, distribution and sales in  tourism SMEs and other tourism related organisations
  • is able to apply theme-related ICT tools in practice
  • understands the ethics as well as the opportunities and challenges of sustainable eCommerce in tourism e.g. security, sustainability and foresight

Content

  • eCommerce in Tourism as a glocal phenomenon
  • the roles of networks and various actors in eCommerce in tourism
  • eCommerce in Tourism related business processes; marketing, distribution and sales
  • operating environment of eCommerce in tourism e.g. front-, mid- and back-offices
  • integration of marketing, distribution and sales channels with the help of social media and online applications
Assessment

Excellent skills

The student has holistic understanding of the significance of eCommerce within the multidimensional and international tourism industry. He/she has profound knowledge of contemporary approaches to and the main principals of eCommerce in tourism. He/she knows very well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in distribution and/or in sales related practical operations. The student understands widely how to take into consideration the principles of responsible tourism business from eCommerce perspective. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Good skills

The student has understanding of the significance of eCommerce within the multidimensional and international tourism industry. He/she has good knowledge of contemporary approaches to and the main principals of eCommerce in tourism. He/she knows well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in distribution and/or in sales related practical operations. The student understands how to take into consideration the principles of responsible tourism business from eCommerce perspective. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed mostly according to the instructions.

Satisfactory skills

The student has basic understanding of the significance of eCommerce within the multidimensional and international tourism industry. He/she has satisfactory knowledge of contemporary approaches to and the main principals of eCommerce in tourism. He/she has basic knowledge how to utilise ICT tools e.g. social media and some online applications and reservation systems in marketing or in distribution and/or in sales related practical operations. The student has basic understanding of how to take into consideration the principles of responsible tourism business from eCommerce perspective.  The student participates in the compulsory contact lessons showing limited analytical, reflective and critical approach in his/her activities. All the assignments are performed mostly according to the instructions.

Fail

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.