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Opintojakson toteutussuunnitelma

GroupR301D14S/International Business (Rovaniemi)
Study unitR307D15B Marketing Resesarch and Planning, 5.00 ECTS credits, 133 h
Business Planning
Time of implementationSpring1/2016-2017, Spring2/2016-2017
Responsible teacherSyrjälä Niina
Other teachers
Status of implementationFinished

Description status Ready
Language of instruction English
Starting and ending dates01.01.2017 - 29.05.2017
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2016 - 30.09.2016
Implementation method Contact instruction
Virtuality 1 ECTS credits
R&D integration 2 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Assessment criteria  
Pedagogical arrangements

lectures, workshops, case studies and projects from our partners.


will be announced in the beginning of the study unit

  • marketing research plan
  • marketing methods and information research methods
  • explain the chosen methods
  • results and how to apply
  • implementation of the plan


The students is able to carry out small simple  surveys with assistance and knows the basic theory and methods of marketing research.


The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research.


The student is able to carry out small surveys independently and has a good command of main theory and methods of marketing research. He/she understands the significance of marketing research in decision making for business


The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Detailed criteria will be given in the beginnig of the study unit.