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Opintojakson toteutussuunnitelma

GroupR301D14S/International Business (Rovaniemi)
Study unitR307D15B Marketing Resesarch and Planning, 5.00 ECTS credits, 133 h
Business Planning
PROFESSIONAL STUDIES
ImplementationPerustoteutus/16001
Unit
Time of implementationSpring1/2016-2017, Spring2/2016-2017
Responsible teacherSyrjälä Niina
Other teachers
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.01.2017 - 29.05.2017
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2016 - 30.09.2016
Implementation method Contact instruction
Virtuality 1 ECTS credits
R&D integration 2 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

lectures, workshops, case studies and projects from our partners.

Material

will be announced in the beginning of the study unit

Content
  • marketing research plan
  • marketing methods and information research methods
  • explain the chosen methods
  • results and how to apply
  • implementation of the plan
Assessment

Satisfactory:

The students is able to carry out small simple  surveys with assistance and knows the basic theory and methods of marketing research.

Good:

The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research.

Excellent:

The student is able to carry out small surveys independently and has a good command of main theory and methods of marketing research. He/she understands the significance of marketing research in decision making for business

Fail:

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Detailed criteria will be given in the beginnig of the study unit.