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GroupR301D14S/International Business (Rovaniemi)
Study unitR307D19A International Marketing Tools, 5.00 ECTS credits, 133 h
International Marketing and Sales
PROFESSIONAL STUDIES
ImplementationPerustoteutus/17002
Unit
Time of implementationAutumn1/2017-2018
Responsible teacherKuisma Tuija
Other teachersTolvanen Anne
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates14.08.2017 - 31.10.2017
Minimum number of participants  
Maximum number of participants  
Enrolment period07.08.2017 - 31.08.2017
Implementation method
Virtuality 2 ECTS credits
R&D integration 3 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

Lectures, practical projects/ learning assignments or an exam. The specified timetable of the learning process will be given at the beginning of the study unit.

Depending on the cooperation partner(s), the development task and/or problem may vary on yearly basis.

Material

Will be announced at the beginning of the study unit.

Content

The student is able to apply marketing tools for international business.

He/she can apply customer oriented way of working andmarketing techniques and methods in different international marketing and sales environments and cultures, and for different target groups.

  • Marketing tools for international business

  • Strategies in different marketing environments and cultures

  • Use ofdifferent channels and tools in internet marketing

Assessment

Satisfactory:

The student understands the basic marketing concepts and can apply marketing and relatedtools and techniques with assistance for business in a small marketing/business project/plan. He/she can take into account with assistance different international business environments and cultures when choosing the marketing tools sales process for the target group.

Good:

The student knows the main international marketing concepts and can apply the marketing and related ICT tools for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments and cultures when choosing the marketing toolsand sales process for the target group at hand.

Excellent:

The student knows well themarketing concepts and can apply well the marketing and related tools, for the specific case at hand, for international business in small marketing/business plan/project. He/she can take into account independently different business environments and cultures when choosing the best suited marketing tools sales process for the target group at hand.

Fail:

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.