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Opintojakson toteutussuunnitelma

GroupR301D14S/International Business (Rovaniemi)
Study unitR307D19B Marketing Project, 5.00 ECTS credits, 133 h
International Marketing and Sales
PROFESSIONAL STUDIES
ImplementationPerustoteutus/17002
Unit
Time of implementationAutumn1/2017-2018, Autumn2/2017-2018
Responsible teacher
Other teachersKuisma Tuija, Tolvanen Anne
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates14.08.2017 - 31.12.2017
Minimum number of participants  
Maximum number of participants  
Enrolment period07.08.2017 - 31.08.2017
Implementation method
Virtuality 2 ECTS credits
R&D integration 4 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

Course includes Lectures, Case studies and Examples of successful digital marketing campaigns and a visual marketing workshop. Practical working with our partner company.

Material

Will be announced at the beginning of the study unit.

Content

On the course students:

  • Understand and describe Digital Marketing as a strategic tool in todays international business environment emphasis on Social media marketing and mobile marketing.
  • Gain basic knowledge of inbound marketing and content marketing and Brand-building.
  • Apply digital marketing theories and strategies to practical marketing campaigns in co-operation with our partner.
Assessment

Satisfactory:

Student is able to perform simple tasks within implementation of the project under supervision

Good:

Student is able to apply project planning and project implementation skills under supervision

Excellent:

Student is able to independently manage the implementation of a project based on created project plan

Fail:

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.