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Opintojakson toteutussuunnitelma

GroupR301D14S/International Business (Rovaniemi)
Study unitR307D16C B2B and Marketing Communication Skills, 5.00 ECTS credits, 133 h
Business Management
PROFESSIONAL STUDIES
ImplementationPerustoteutus/15002
Unit
Time of implementationAutumn1/2015-2016, Autumn2/2015-2016
Responsible teacherKivirinta Outi
Other teachers
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.09.2015 - 31.12.2015
Minimum number of participants  
Maximum number of participants  
Enrolment period19.08.2015 - 13.09.2015
Implementation method
Virtuality 0 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements
  • lectures
  • workshops
  • study assignment
Material
  • PP- material
  • other source material (independently)
Content
Assessment
Satisfactory(1-2Good (-3-4)Excellent(5)
Student knows the features of B to B marketing.Student knows the features og B to B marketing.Student knows the features of B to B marketing andcan independently plan and develop critically oriented product or service offerings to the customer
Student can with assistance plan customer oriented product or service offerings to the customer.Student can independently plan customer oriented product to the customer.Student can independently plan and target correct marketing communication mix efforts to right customers.
Student can with assistance plan and targer marketing communication efforts to customers.Student can independently plan and target correct marketing communication efforst to right customers.Student can evaluate the process critically and develop it further in a customer oriented way.