SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

GroupA11BM/Degree Programme in Business Management (Tornio)
Study unitTTM101 Marketing in Tourism, 5.00 ECTS credits, 133 h
FREE-CHOICE ELECTIVES
ImplementationPerustoteutus/14001
Unit
Time of implementationAutumn1/2014-2015, Autumn2/2014-2015
Responsible teacherX Markkinointi
Other teachers
Status of implementationFinished

Description status Under modification
  
Language of instruction English
Starting and ending dates01.08.2014 - 31.12.2014
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2014 - 15.05.2014
Implementation method Virtual studies
Virtuality 5 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

The aim is to give students a basic understanding of modern marketing and its role in travel and tourism companies operating in a rapidly changing business environment.

The concept of marketing, evolution of marketing concept

Marketing in a modern travel and tourism firm

The internal and external marketing environment

The dimensions of consumer and organisational buying behaviour

The segmentation process, target marketing and positioning in travel and tourism

E-marketing in tourism

Teaching methods

Lectures 50 hours, assignments 70 hours

Literature

Announced by the teacher before beginning of the course
Teacher’s material in Openmoodle.

 
Assessment criteria  
Pedagogical arrangements
Material
Content
Assessment