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Opintojakson toteutussuunnitelma

GroupA11BM/Degree Programme in Business Management (Tornio)
Study unitTTM101 Marketing in Tourism, 5.00 ECTS credits, 133 h
Time of implementationAutumn1/2014-2015, Autumn2/2014-2015
Responsible teacherX Markkinointi
Other teachers
Status of implementationFinished

Description status Under modification
Language of instruction English
Starting and ending dates01.08.2014 - 31.12.2014
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2014 - 15.05.2014
Implementation method Virtual studies
Virtuality 5 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

The aim is to give students a basic understanding of modern marketing and its role in travel and tourism companies operating in a rapidly changing business environment.

The concept of marketing, evolution of marketing concept

Marketing in a modern travel and tourism firm

The internal and external marketing environment

The dimensions of consumer and organisational buying behaviour

The segmentation process, target marketing and positioning in travel and tourism

E-marketing in tourism

Teaching methods

Lectures 50 hours, assignments 70 hours


Announced by the teacher before beginning of the course
Teacher’s material in Openmoodle.

Assessment criteria  
Pedagogical arrangements