SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

GroupR801D13S/Degree Programme in Tourism (Rovaniemi)
Study unitR801D22B Holistic Approach to Strategic Management, 10.00 ECTS credits, 267 h
Responsible Tourism and Experience Management
PROFESSIONAL STUDIES
ImplementationPerustoteutus/15001
Unit
Time of implementationAutumn1/2015-2016, Autumn2/2015-2016
Responsible teacherTekoniemi-Selkälä Teija
Other teachersHanni-Vaara Päivi, Kyyrä Sanna, Laitinen-Tolonen Aulikki, Posio Esa
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.08.2015 - 31.12.2015
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2015 - 15.05.2015
Implementation method
Virtuality 2 ECTS credits
R&D integration 2 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives

The student gets a holistic approach to a tourism company´s strategic management as a long-term key business process which aims at future-oriented, responsible and high quality as well as profitable business performance. He/she deepens his/her understanding and knowledge on strategic planning as well as on financial issues. As a result the student knows how to apply various business development and assessment tools in order to improve strategic business operations towards `Business Excellence`.

Learning objectives

The student:

-     knows the basic goals, phases and tools of strategic planning as part of strategic management business process

-     understands the role of foresight, total quality management and corporate social responsibility in the strategic planning and learns to apply related development and assessment tools to promote long-term business planning and strategic management

-     is able to read and analyse financial statements and operations of a company in order to produce information for strategic and financial decisions

-     knows how to use Balanced Score Card (BSC) as a strategic tool

-     is able to do profitability planning; short-, mid- and long term budgeting and investment calculations

-     knows how to acquire (external) funding

-     understands the opportunities and challenges of Total Experience Management in the strategic management

 
Assessment criteria  
Pedagogical arrangements
Material
Content
Assessment