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Opintojakson toteutussuunnitelma

GroupT31DY14S/Degree Programme in International Business Management, Master's Degree (Tornio)
Study unitT301DY23 International Marketing Management, 5.00 ECTS credits, 133 h
Management of Capabilities
UnitMinerva (Kauppakatu 58) Tornio
Time of implementationSpring2/2014-2015
Responsible teacherKolar Mario
Other teachers
Status of implementationFinished

Description status Under modification
Language of instruction English
Starting and ending dates14.03.2015 - 29.05.2015
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2014 - 15.10.2014
Implementation method Virtual studies
Virtuality 5 ECTS credits
R&D integration 5 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 

Students will learn to identify potential markets for entry, develop an international marketing plan, and assess effects of the global environment on marketing strategy. Upon completion of the course students will be able to:

Recognize the complexity of market entry strategies and basic concepts unique to international marketing.

Utilize techniques for analyzing culture, product, pricing, distribution, and promotion strategies in a foreign market.

Locate and utilize key sources of information for conducting international marketing research.

Recognize the importance of international marketing within a socially responsible framework.

Understand branding issues and customer lifetime value in an international context

Main Topics:

Global vs. Domestic Marketing

Initiation of Internationalization / Market Selection and Entry Modes

Development of International Competitiveness

Segmentation, Targeting and Positioning Approaches

Global Marketing Research

The International Environment

International Marketing Mix

Branding in an International Context

Customer Lifetime Value

Assessment criteria
Grade 1 - 2Grade 3 - 4Grade 5

Pedagogical arrangements