Learning Strategies: Lectures, discussion, case analysis, group works and presentation.
As part of the learning process concrete exercises would be used to a get real life experience of the international selling and decision process. Students would be given group project to simulate a typical international sales management situation. They would learn how develop sales plan and their implementation in a foreign market. The project includes a written report and presentation to the class.
Also guest speakers who are professional sales persons would be invited to share their experience with the students.
Group project work
In the group project work students will be given a task to work on. The task will be prepared as a case analyses and it is design to provide the students with practical real-life experience of international selling situations and decisions. The importance of this type of applied experience is vital in developing a wider understanding of the development and implementation of international sales strategies. In addressing the tasks students are to demonstrate their understanding of the concepts and their application in dealing with the issue(s) of the task. The value of the report lies in the integration of their findings into a simple and convincing set of propositions that can be implemented in a real-life international selling situation.
- contact sessions 48hrs
- Group project work 50hrs
- Consultation 3hrs
- Self-study 32
Note: students must score a minimum of 20/60 points to pass the exam.
The exam will be held at the last session of the course. The date will be announced later
Retake exam: Is according to the re-take dates of the Unit for Business and Culture. See soleops.