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Opintojakson toteutussuunnitelma

GroupR31D15S/International Business (Rovaniemi)
Study unitR307D15B Marketing Resesarch and Planning, 5.00 ECTS credits, 133 h
Business Planning
PROFESSIONAL STUDIES
ImplementationPerustoteutus/17001
Unit
Time of implementationSpring1/2017-2018, Spring2/2017-2018
Responsible teacherKivirinta Outi
Other teachers
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.01.2018 - 29.05.2018
Minimum number of participants  
Maximum number of participants  
Enrolment period01.09.2017 - 31.10.2017
Implementation method
Virtuality 3 ECTS credits
R&D integration 3 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements

Aim: The student knows the principles of marketing research and can apply the results in marketing and business planning.

Assessment criteria:

Satisfactory: The student is able to carry out small simple surveys with assistance and knows the basic theory of marketing research and planning.

Good: The student is able to carry out small surveys with minimum assistance and knows the main theory and methods of marketing research and planning.

Excellent: The student is able to carry out small small surveys independently and has a good command of main thoery and methods of marketing research and can apply the results in marketing and business planning. He/she understands the significane of marketing research in decision making in marketing and business planning.

Pedagogical arrangements:

  • lectures
  • tutorials
  • workshops
  • student's independent work
  • course assignment

Material

To be announced at the beginning of the study unit.

Content

Central concepts and methods of marketing research, working out a questionnaire, analysing, conclusions and marketing planning/plan based on the results

Assessment

Based 100 % on the course assignment, activity in class and workshops.

Assessment scale: 0 - 5

0 = fail

5=  excellent