Satisfactory:
The student understands the basic marketing concepts and can apply marketing and relatedtools andtechniques with assistance for business in a small marketing/business project/plan. He/she can take into account with assistance different international business environments and cultures when choosing the marketing tools sales process for the target group.
Good:
The student knows the main international marketing concepts and can apply the marketing and related ICT tools for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments and cultures when choosing the marketing toolsand sales process for the target group at hand.
Excellent:
The student knows well themarketing concepts and can apply well the marketing and relatedtools, for the specific case at hand, for international business in small marketing/business plan/project. He/she can take into account independently different business environments and cultures when choosing the best suited marketing tools sales process for the target group at hand.
Fail:
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.
These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.