Opintojakson toteutussuunnitelma

Lectures, practical projects/ learning assignments or an exam. The specified timetable of the learning process will be given at the beginning of the study unit.

Depending on the cooperation partner(s), the development task and/or problem may vary on yearly basis.

Will be announced at the beginning of the study unit.

The student is able to apply marketing tools for international business.

He/she can apply customer oriented way of working andmarketing techniques and methods in different international marketing and sales environments and cultures, and for differenttarget groups.

• Marketing tools for international business

• Strategies in different marketing environments and cultures

• Use of different channels and toolsin internet marketing

Satisfactory:

The student understands the basic marketing concepts and can apply marketing and relatedtools andtechniques with assistance for business in a small marketing/business project/plan. He/she can take into account with assistance different international business environments and cultures when choosing the marketing tools sales process for the target group.

Good:

The student knows the main international marketing concepts and can apply the marketing and related ICT tools for international business in a small marketing/business plan/project. He/she can take into account independently different international business environments and cultures when choosing the marketing toolsand sales process for the target group at hand.

Excellent:

The student knows well themarketing concepts and can apply well the marketing and relatedtools, for the specific case at hand, for international business in small marketing/business plan/project. He/she can take into account independently different business environments and cultures when choosing the best suited marketing tools sales process for the target group at hand.

Fail:

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.