SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

GroupR31D15S/International Business (Rovaniemi)
Study unitR307D16C B2B and Marketing Communication Skills, 5.00 ECTS credits, 133 h
Business Management
PROFESSIONAL STUDIES
ImplementationPerustoteutus/16001
Unit
Time of implementationAutumn1/2016-2017, Autumn2/2016-2017
Responsible teacherKivirinta Outi
Other teachers
Status of implementationFinished

Description status Ready
  
Language of instruction English
Starting and ending dates01.08.2016 - 31.12.2016
Minimum number of participants  
Maximum number of participants  
Enrolment period15.04.2016 - 15.05.2016
Implementation method Contact instruction
Virtuality 2 ECTS credits
R&D integration 0 ECTS credits
Resit dates of the exam
Koulutuksen aikataulu (www-linkki)
Description language English 
Objectives  
Assessment criteria  
Pedagogical arrangements
  • lectures
  • workshops
  • study assignment
Material
  • PP- material and other handouts and material provided during the course in Moodle
  • other source material (independently)
  • ebrary and litterature
Content
  • special features of business-to-business (b2b)

  • marketing products and services to business customers

  • planning customer oriented product, sales and other marketing communication to b2b-customers

  • planning and targeting the right marketing communication efforts

  • Correct marketing communication mix to right target groups, both consumer and business customers integrated marketing communication

Assessment
Satisfactory(1-2Good (-3-4)Excellent(5)
Student knows the features of B to B marketing.Student knows the features og B to B marketing.Student knows the features of B to B marketing andcan independently plan and develop critically oriented product or service offerings to the customer
Student can with assistance plan customer oriented product or service offerings to the customer.Student can independently plan customer oriented product to the customer.Student can independently plan and target correct marketing communication mix efforts to right customers.
Student can with assistance plan and targer marketing communication efforts to customers.Student can independently plan and target correct marketing communication efforst to right customers.Student can evaluate the process critically and develop it further in a customer oriented way.