SoleOPS 3.13.0, ©2005-2018Solenovo Oy

Opintojakson toteutussuunnitelma

 In English 
RyhmäR81D15S/Tourism (Rovaniemi)
OpintojaksoR801D19C eCommerce, 5.00 op, 133 h
Tourism Service Design, Marketing and Sales
AMMATTIOPINNOT
ToteutusPerustoteutus/16001
ToimipisteMTI (Viirinkankaantie 1) Rovaniemi
ToteutusajankohtaKevät1/2016-2017, Kevät2/2016-2017
VastuuopettajaHanni-Vaara Päivi
Muut opettajatKähkönen Outi
Toteutuksen tilaPäättynyt

Kuvauksen tila Valmis
  
Opetuskieli englanti
Alkamis- ja päättymispvm01.01.2017 - 29.05.2017
Osallistujia min.  
Osallistujia max.  
Ilmoittautumisaika01.09.2016 - 30.09.2016
Toteutustapa
Virtuaaliosuus 3 op
T&k-integraatio 3 op
Tentin uusintapäivät
Koulutuksen aikataulu (www-linkki)
Kuvauksen kieli suomi 
Osaamistavoitteet ja teemat  
Arviointikriteerit  
Pedagogiset järjestelyt

The study unit is integrated to Marketing and Selling Tourism Services

Materiaali

in Moodle

Sisältö

The student learns the terminology of eCommerce in tourism. He/she knows the significance of eCommerce and the roles of various actors in the multidimensional and international field of tourism from the SME perspective. The student familiarizes him/herself with Internet based marketing, sales and distribution within glocal networks. The student is able to utilize social media as a marketing and distribution channel of an organization. In addition he/she learns to use some online applications and reservation systems in distribution and sales operations in practice.

Learning objectives

The student:                                                    

  • understands eCommerce in Tourism as a glocal phenomenon

  • recognises the significance of various networks and the changing roles of service providers, intermediaries and customers in the marketing, distribution and sales channels

  • understands the main eCommerce business processese.g. marketing, distribution and sales intourism SMEs and other tourism related organisations

  • is able to apply theme-related ICT tools in practice

  • understands the ethics as well as the opportunities and challenges of sustainable eCommerce in tourism e.g. security, sustainability and foresight.

Content:

  • eCommerce in Tourism as a glocal phenomenon

  • the roles of networks and various actors in eCommerce in tourism

  • eCommerce in Tourism related business processes; marketing, distribution and sales

  • operating environment of eCommerce in tourism e.g. front-, mid- and back-offices

  • integration of marketing, distribution and sales channels with the help of social media and online applications

Arviointi

Excellent skills

The student has holistic understanding of the significance of eCommerce within the multidimensional and international tourism industry. He/she has profound knowledge of contemporary approaches to and the main principals of eCommerce in tourism. He/she knows very well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in distribution and/or in sales related practical operations. The student understands widely how to take into consideration the principles of responsible tourism business from eCommerce perspective. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Good skills

The student has understanding of the significance of eCommerce within the multidimensional and international tourism industry. He/she has good knowledge of contemporary approaches to and the main principals of eCommerce in tourism. He/she knows well how to utilise various ICT tools e.g. social media and some online applications and reservation systems in marketing or in distribution and/or in sales related practical operations. The student understands how to take into consideration the principles of responsible tourism business from eCommerce perspective. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed mostly according to the instructions.

Satisfactory skills

The student has basic understanding of the significance of eCommerce within the multidimensional and international tourism industry. He/she has satisfactory knowledge of contemporary approaches to and the main principals of eCommerce in tourism. He/she has basic knowledge how to utilise ICT tools e.g. social media and some online applications and reservation systems in marketing or in distribution and/or in sales related practical operations. The student has basic understanding of how to take into consideration the principles of responsible tourism business from eCommerce perspective. The student participates in the compulsory contact lessons showing limited analytical, reflective and critical approach in his/her activities. All the assignments are performed mostly according to the instructions

 In English