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Opintojakson toteutussuunnitelma

 In English 
RyhmäR81D15S/Tourism (Rovaniemi)
OpintojaksoR801D22B Holistic Approach to Strategic Management, 10.00 op, 267 h
Responsible Tourism and Experience Management
AMMATTIOPINNOT
ToteutusPerustoteutus/17001
ToimipisteMTI (Viirinkankaantie 1) Rovaniemi
ToteutusajankohtaSyksy1/2017-2018, Syksy2/2017-2018
VastuuopettajaTekoniemi-Selkälä Teija
Muut opettajatKangasvieri Minna, Kyyrä Sanna, Posio Esa
Toteutuksen tilaPäättynyt

Kuvauksen tila Valmis
  
Opetuskieli englanti
Alkamis- ja päättymispvm01.09.2017 - 31.12.2017
Osallistujia min.  
Osallistujia max.  
Ilmoittautumisaika15.04.2017 - 15.05.2017
Toteutustapa
Virtuaaliosuus 4 op
T&k-integraatio 5 op
Tentin uusintapäivät
Koulutuksen aikataulu (www-linkki)
Kuvauksen kieli suomi 
Osaamistavoitteet ja teemat

The student gets a holistic approach to a tourism company´s strategic management as a long-term key business process which aims at future-oriented, responsible and high quality as well as profitable business performance. He/she deepens his/her understanding and knowledge on strategic planning as well as on financial issues. As a result the student knows how to apply various business development and assessment tools in order to improve strategic business operations towards `Business Excellence`.

Learning objectives

The student:

-     knows the basic goals, phases and tools of strategic planning as part of strategic management business process

-     understands the role of foresight, total quality management and corporate social responsibility in the strategic planning and learns to apply related development and assessment tools to promote long-term business planning and strategic management

-     is able to read and analyse financial statements and operations of a company in order to produce information for strategic and financial decisions

-     knows how to use Balanced Score Card (BSC) as a strategic tool

-     is able to do profitability planning; short-, mid- and long term budgeting and investment calculations

-     knows how to acquire (external) funding

-     understands the opportunities and challenges of Total Experience Management in the strategic management

 
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Pedagogiset järjestelyt
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